August 1997

Recruiting Adjusts Advertising Campaign for 21St Century

Volume 80, Issue 8

Marine Corps Recruitment Advertising is moving into the 21st century with innovative ideas to keep the target recruiting market aware of the Corps.

The old tried-and-true methods of paid television spots, paid radio spots, billboards and other wide-appeal media are still being used, but the venue of the campaign has changed, and some new, Marine Corps-unique ideas have been added.

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