Marine Corps Association & Foundation Announces Social Media Consolidation to Better Serve its Members
QUANTICO, VA – Nov. 12, 2013 – The Marine Corps Association & Foundation announced today that it will be consolidating its social media components from Leatherneck magazine and the Marine Corps Gazette into the main property—the Marine Corps Association & Foundation—to better serve members. The consolidation campaign has been underway since mid-October encouraging the Leatherneck’s 10,000 plus Facebook fans and Gazette’s nearly 5,000 fans to “like” the Marine Corps Association & Foundation page. The magazines’ loyal Twitter followers have also been migrating to MCA&F’s Twitter home steadily throughout October.
The primary reason for the consolidation is so that no one—MCA&F members, Leatherneck and Gazette readers, retail purchasers and Foundation donors—misses any important content. The campaign has been having the desired impact as indicated by the new likes and the fact that posts to MCA&F main have wider readership and likes than those posted only to the magazines’ FB pages.
“We think now is the right time to consolidate our social media and house everything under one roof, so to speak. This way it will be much easier for everyone, members and friends, and those interested in the Marine Corps and MCA&F to access information important to them. This comes at a time when we are prepping to launch our new sites to better serve our members and the Marine Corps community,” said MajGen Ed Usher, USMC (Ret), MCA&F’s president and CEO.
MCA&F has been expanding its myriad programs to better serve today’s Marines and the consolidation of Facebook, Twitter, YouTube and other social media will provide additional convenience for its members, readers and followers.
About Marine Corps Association & Foundation
The Marine Corps Association & Foundation is the professional association that inspires, connects, and supports all Marines and friends of the Corps by the development and recognition of professional excellence, and by expanding the awareness of the history and traditions of the Marine Corps. The Marine Corps Association & Foundation does this by hosting award ceremonies, facilitating Commanders’ forums, funding Commanders’ unit libraries, publishing and distributing the Marine Corps Gazette and Leatherneck magazine, and providing quality uniforms and equipment at the best value. The MCA&F understands and respects the achievements and sacrifices made by Marines and their families while serving this great nation. The MCA&F will continue to meet the needs of our members in the technology-driven 21st century with an expanded web experience and professional military education opportunities for Marines.