Leatherneck Print Ad Rates

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[Leatherneck Advertising Overview][Leatherneck Online Ad Rates]


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PURCHASING ADS

2011 Advertising Schedule

Rates

2011 Print Advertising Rates

Cancellation Policy

Commission

Contact

CREATING & SUBMITTING ADS

Specifications

Digital Requirements

Proofs

Deadlines

Contact

 

 

Purchasing Ads


2011 Advertising Schedule


Issue
On Sale Date
Space Reservation  Material Due Editorial Emphasis
 Jan*  Dec 24, 2010 Nov 26, 2010  Nov 30, 2010  
 Feb  Jan 24, 2011  Dec 23, 2010  Dec 31, 2010  
 Mar  Feb 23  Jan 25, 2011  Jan 31, 2011  
 Apr*  Mar 24  Feb 25  Feb 28 Weapons, Apparel & Equipment
 May  Apr 22  Mar 25  Mar 31 Marine Corps Aviation
 Jun  May 23  Apr 25  Apr 29 Education
 Jul  Jun 23  May 25  May 31  
 Aug  Jul 23  Jun 24  Jun 30  
 Sep  Aug 22  Jul 25  Jul 29 Technology & New Gear
 Oct*  Sep 23  Aug 25  Aug 31  
 Nov  Oct 24  Sep 26  Sep 30 236th Marine Corps Anniversary
 Dec  Nov 23  Oct 25  Oct 31  

*     Bonus distribution at Marine West in January, Marine South in April and Modern Day Marine in October.

All ads will appear in the digital edition and your ad is interactive
with hotlinks to your web site. You can add audio,
video or flash to editorial articles and/or your ads. Pop-up
blockers do not interfere and no software installation is
needed. Learn more by visiting our digital edition media kit
at www.mca-marines.org/gazette_digital_media_kit.

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Rates


2011 Print Advertising Rates

Black and White

Space 1 Time  3 Times 6 Times 12 Times
Spread $5,900 $5,600 $5,300 $5,015
Full Page 2,990 2,840 2,690 2,540
2/3 Page 2,145 2,040 1,930 1,820
1/2 Page 1,675 1,590 1,505 1,425
1/3 Page 1,130 1,075 1,015 960
1/6 Page 625 595 560 530
1/12 Page 450 430 400 380
1/24 Page 280 265 250 235

INSIDE -- Black Plus One Color

Space 1 Time  4 Times 6 Times 12 Times
Full Page $3,375 $3,205 $3,035 $2,870
2/3 Page 2,530 2,405 2,275 2,150
1/2 Page 2,060 1,960 1,855 1,750
1/3 Page 1,255 1,190 1,130 1,065
1/6 Page 1,015 965 915 865

INSIDE -- Four Color Process

1,105Space 1 Time  4 Times 6 Times 12 Times
Spread $9,055 $8,600 $8,150 $7,700
Full Page $5,030 $4,780 $4,530 $4,275
2/3 Page 2,870 2,725 2,585 2,440
1/2 Page 2,340 2,225 2,105 1,990
1/3 Page 1,800 1,710 1,620 1,530
1/6 Page 1,300 1,235 1,170 1,105

Covers

Space 1 Time  4 Times 6 Times 12 Times
Covers 2 and 3 $5,740 $5,450 $5,160 $4,880
Cover 4 6,100 5,825 5,460 5,210

Standard Unit Sizes

Width Depth
Two Page 15 1/4” 10”
One Page 7 1/4” 10”
2/3 Page 4 3/4” 10”
1/2 Page - horizontal 7 1/4” 4 7/8”
1/2 Page - vertical 4 3/4” 6 1/2”
1/3 Page (square) 4 3/4” 4 7/8”
1/3 Page (vertical) 2 1/4” 10”
1/6 Page (horizontal) 4 3/4” 3 1/4”
1/6 Page (vertical) 2 1/4” 4 7/8”
1/12 Page 2 1/4” 2 5/16”
1/24 Page 2 1/4” 1”

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Cancellation Policy

No cancellations will be accepted after the closing date for camera-ready mechanicals. Cancellations and changes must be confirmed by the publisher before considered final. The publisher reserves the right to accept or reject any advertising at his absolute discretion.

Commission

15 percent commission will be given to recognized agencies if invoices are paid within 30 days of the billing date.

Contact

Regular Mailing Address:

G. Scott Dinkel
Advertising Director
634 77th Street
Brooklyn, NY 11209
718-715-1361 Office
718-238-8901 Fax
s.dinkel@mca-marines.org

Richard Guillopo      
Advertising Rep      
Brooklyn, NY 11209 
718-576-1286 Office
718-238-8901 Fax
r.guillopo@mca-marines.org

Overnight and Express Delivery:

Kerry A. Knowles
Senior Editor
Marine Corps Gazette
715 Broadway
Quantico, VA 22134
800-336-0291

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CREATING & SUBMITTING ADS


Specifications

Trim size: 8" x 10 7/8"
Bleed size: 8 1/4" x 11 1/8" Leave at least 1/8” beyond the trim size of the head, face, and foot of the document. Objects not intended to bleed must be kept within the “live area.” Ads that do not meet specified dimensions may be modified to fit.
Live area: 7 1/4" x 10"  
Line screen: 150
Method of printing: Web offset, four-color process
Method of binding: Saddle stitched
Printed and furnished inserts/outserts: Pieces supplied must include 3% spoilage. Printer will need to review based on postal regulations. If the piece is four pages and the full size of the publication, allow 1/8” head, foot, face trim and a 3/8” binding flap at the face on pages 3 and 4. The binding flap will be on the high folio (pages 3 and 4) due to each publication being jogged to the head. Less than full size will need to be reviewed based on request to tip or to bind in. All outserts in a polybag will need to be reviewed for placement in the bag based on comailing operations and postal regulations for periodicals-class mail.
(Consult the Advertising Director, G. Scott Dinkel, for printer reviews.)

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Digital Requirements

Accepted file formats: PDF, EPS (convert all type to vector outlines), and TIFF (embed all fonts). Include trim and registration.
PDFs: Preferred format. Adobe InDesign users, flatten all layers and set compatability to version 1.3 in the settings.
Resolution: 300 or higher.
Color: Files must be saved as CMYK (no RGB or spot colors). Do not embed color profiles.
Black and white: Grayscale or line art files are accepted. Convert all type to vector outlines or embed fonts. Line art should be between 800 to 1200 resolution.
E-mail attachments: Due to file corruption and virus risk, ads sent as e-mail attachments are not encouraged.
Ink density: Must not exceed 300 percent.

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Proofs

To ensure accuracy, a proof at 100% is necessary for all submissions. The quality of the published ad may be a reflection of the quality of the proof received. Color reproduction is not guaranteed without a SWOP-calibrated color proof. Include trim and registration marks.

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Deadlines

Ads requiring typesetting must be received by the 25th of the month. Print-ready material is due by the last business day of the month.

Material is destroyed 12 months after use unless otherwise instructed.

All material produced by Leatherneck becomes property of Leatherneck.

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Contact


Regular Mailing Address:

G. Scott Dinkel
Advertising Director
634 77th Street
Brooklyn, NY 11209
718-715-1361 Office
718-238-8901 Fax
s.dinkel@mca-marines.org

Richard Guillopo      
Advertising Rep      
Brooklyn, NY 11209 
718-576-1286 Office
718-238-8901 Fax
r.guillopo@mca-marines.org

Overnight and Express Delivery:

Kerry A. Knowles
Senior Editor
Marine Corps Gazette
715 Broadway
Quantico, VA 22134
800-336-0291