Leatherneck Advertising

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Leatherneck 2010 Print Media Planner



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DIGITAL MAGAZINE Ad Rates


WHY ADVERTISE IN LEATHERNECK MAGAZINE?

Marines are active, and they are active buyers. Leatherneck readers are frequent travelers, active purchasers of military and action books and videos, computers, insurance, sound equipment, and Marine memorabilia. Leatherneck readers are also active outdoorsmen who shoot, hunt, fish and go camping, and they are regular buyers and collectors of quality weapons, cutlery, sports optics,camping gear, outdoor apparel and accessories.

Advertising in Leatherneck can sell products whether they are in Marine Exchanges, retail outlets, or are being sold direct. And it can strengthen the defense advertiser's reputation with Marines in the field and former and retired Marines who are vocal supporters of the Corps.

BACKGROUND

Leatherneck, Magazine of the Marines, has been in print continuously since 1917 and is published by the Marine Corps Association at Quantico, Va. Leatherneck has more feature articles than any other Marine-oriented magazine on the market today. Paid circulation is the largest of any Marine magazine.

CIRCULATION

76,688 – Paid Subscriptions
4,631 – Single Copy Sales
81,319 – Total Paid Circulation
910 – Congress and DoD
82,229 – Total Monthly Circulation
3.8 – Readers Per Copy
312,470 – Total Monthly Readership

AUDIENCE

Leatherneck readers include active-duty, Reserve and retired Marines, Marine veterans, family and friends of Marines. In addition, Leatherneck is circulated among the leadership at Headquarters, U.S. Marine Corps; the Department of the Navy; the Department of Defense; appropriate Congressional committees; Marine veterans in Congress and private industry.

EDITORIAL CONTENT

Leatherneck is a general-interest, monthly magazine. It covers the Marine Corps of yesterday, today and tomorrow, including news and feature stories on individual Marines and units, where they serve, what they do, the training they receive, the equipment they use and the battles they fought. Its purpose is to inform, entertain and educate Marines of all ranks and ages, as well as those who are simply interested in the world’s-finest fighting force.