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PURCHASING ADS
2011 Advertising Schedule
Rates
2011 Print Advertising Rates
Cancellation Policy
Commission
Contact
CREATING & SUBMITTING ADS
Specifications
Digital Requirements
Proofs
Deadlines
Contact
Purchasing Ads
2011 Advertising Schedule
| Issue |
On Sale Date |
Space Reservation | Material Due | Editorial Emphasis |
| Jan* | Dec 24, 2010 | Nov 26, 2010 | Nov 30, 2010 | |
| Feb | Jan 24, 2011 | Dec 23, 2010 | Dec 31, 2010 | |
| Mar | Feb 23 | Jan 25, 2011 | Jan 31, 2011 | |
| Apr* | Mar 24 | Feb 25 | Feb 28 | Weapons, Apparel & Equipment |
| May | Apr 22 | Mar 25 | Mar 31 | Marine Corps Aviation |
| Jun | May 23 | Apr 25 | Apr 29 | Education |
| Jul | Jun 23 | May 25 | May 31 | |
| Aug | Jul 23 | Jun 24 | Jun 30 | |
| Sep | Aug 22 | Jul 25 | Jul 29 | Technology & New Gear |
| Oct* | Sep 23 | Aug 25 | Aug 31 | |
| Nov | Oct 24 | Sep 26 | Sep 30 | 236th Marine Corps Anniversary |
| Dec | Nov 23 | Oct 25 | Oct 31 |
* Bonus distribution at Marine West in January, Marine South in April and Modern Day Marine in October.
All ads will appear in the digital edition and your ad is interactive
with hotlinks to your web site. You can add audio,
video or flash to editorial articles and/or your ads. Pop-up
blockers do not interfere and no software installation is
needed. Learn more by visiting our digital edition media kit
at www.mca-marines.org/gazette_digital_media_kit.
Rates
2011 Print Advertising Rates
Black and White
| Space | 1 Time | 3 Times | 6 Times | 12 Times |
|---|---|---|---|---|
| Spread | $5,900 | $5,600 | $5,300 | $5,015 |
| Full Page | 2,990 | 2,840 | 2,690 | 2,540 |
| 2/3 Page | 2,145 | 2,040 | 1,930 | 1,820 |
| 1/2 Page | 1,675 | 1,590 | 1,505 | 1,425 |
| 1/3 Page | 1,130 | 1,075 | 1,015 | 960 |
| 1/6 Page | 625 | 595 | 560 | 530 |
| 1/12 Page | 450 | 430 | 400 | 380 |
| 1/24 Page | 280 | 265 | 250 | 235 |
INSIDE -- Black Plus One Color
| Space | 1 Time | 4 Times | 6 Times | 12 Times |
|---|---|---|---|---|
| Full Page | $3,375 | $3,205 | $3,035 | $2,870 |
| 2/3 Page | 2,530 | 2,405 | 2,275 | 2,150 |
| 1/2 Page | 2,060 | 1,960 | 1,855 | 1,750 |
| 1/3 Page | 1,255 | 1,190 | 1,130 | 1,065 |
| 1/6 Page | 1,015 | 965 | 915 | 865 |
INSIDE -- Four Color Process
| 1,105Space | 1 Time | 4 Times | 6 Times | 12 Times |
|---|---|---|---|---|
| Spread | $9,055 | $8,600 | $8,150 | $7,700 |
| Full Page | $5,030 | $4,780 | $4,530 | $4,275 |
| 2/3 Page | 2,870 | 2,725 | 2,585 | 2,440 |
| 1/2 Page | 2,340 | 2,225 | 2,105 | 1,990 |
| 1/3 Page | 1,800 | 1,710 | 1,620 | 1,530 |
| 1/6 Page | 1,300 | 1,235 | 1,170 | 1,105 |
Covers
| Space | 1 Time | 4 Times | 6 Times | 12 Times |
|---|---|---|---|---|
| Covers 2 and 3 | $5,740 | $5,450 | $5,160 | $4,880 |
| Cover 4 | 6,100 | 5,825 | 5,460 | 5,210 |
Standard Unit Sizes
| Width | Depth | |
|---|---|---|
| Two Page | 15 1/4” | 10” |
| One Page | 7 1/4” | 10” |
| 2/3 Page | 4 3/4” | 10” |
| 1/2 Page - horizontal | 7 1/4” | 4 7/8” |
| 1/2 Page - vertical | 4 3/4” | 6 1/2” |
| 1/3 Page (square) | 4 3/4” | 4 7/8” |
| 1/3 Page (vertical) | 2 1/4” | 10” |
| 1/6 Page (horizontal) | 4 3/4” | 3 1/4” |
| 1/6 Page (vertical) | 2 1/4” | 4 7/8” |
| 1/12 Page | 2 1/4” | 2 5/16” |
| 1/24 Page | 2 1/4” | 1” |
Cancellation Policy
No cancellations will be accepted after the closing date for camera-ready mechanicals. Cancellations and changes must be confirmed by the publisher before considered final. The publisher reserves the right to accept or reject any advertising at his absolute discretion.
Commission
15 percent commission will be given to recognized agencies if invoices are paid within 30 days of the billing date.
Contact
Regular Mailing Address:
G. Scott Dinkel
Advertising Director
634 77th Street
Brooklyn, NY 11209
718-715-1361 Office
718-238-8901 Fax
s.dinkel@mca-marines.org
Richard Guillopo
Advertising Rep
Brooklyn, NY 11209
718-576-1286 Office
718-238-8901 Fax
r.guillopo@mca-marines.org
Overnight and Express Delivery:
Kerry A. Knowles
Senior Editor
Marine Corps Gazette
715 Broadway
Quantico, VA 22134
800-336-0291
CREATING & SUBMITTING ADS
Specifications
Trim size: 8" x 10 7/8"
Bleed size: 8 1/4" x 11 1/8" Leave at least 1/8” beyond the trim size of the head, face, and foot of the document. Objects not intended to bleed must be kept within the “live area.” Ads that do not meet specified dimensions may be modified to fit.
Live area: 7 1/4" x 10"
Line screen: 150
Method of printing: Web offset, four-color process
Method of binding: Saddle stitched
Printed and furnished inserts/outserts: Pieces supplied must include 3% spoilage. Printer will need to review based on postal regulations. If the piece is four pages and the full size of the publication, allow 1/8” head, foot, face trim and a 3/8” binding flap at the face on pages 3 and 4. The binding flap will be on the high folio (pages 3 and 4) due to each publication being jogged to the head. Less than full size will need to be reviewed based on request to tip or to bind in. All outserts in a polybag will need to be reviewed for placement in the bag based on comailing operations and postal regulations for periodicals-class mail.
(Consult the Advertising Director, G. Scott Dinkel, for printer reviews.)
Digital Requirements
Accepted file formats: PDF, EPS (convert all type to vector outlines), and TIFF (embed all fonts). Include trim and registration.
PDFs: Preferred format. Adobe InDesign users, flatten all layers and set compatability to version 1.3 in the settings.
Resolution: 300 or higher.
Color: Files must be saved as CMYK (no RGB or spot colors). Do not embed color profiles.
Black and white: Grayscale or line art files are accepted. Convert all type to vector outlines or embed fonts. Line art should be between 800 to 1200 resolution.
E-mail attachments: Due to file corruption and virus risk, ads sent as e-mail attachments are not encouraged.
Ink density: Must not exceed 300 percent.
Proofs
To ensure accuracy, a proof at 100% is necessary for all submissions. The quality of the published ad may be a reflection of the quality of the proof received. Color reproduction is not guaranteed without a SWOP-calibrated color proof. Include trim and registration marks.
Deadlines
Ads requiring typesetting must be received by the 25th of the month. Print-ready material is due by the last business day of the month.
Material is destroyed 12 months after use unless otherwise instructed.
All material produced by Leatherneck becomes property of Leatherneck.
Contact
Regular Mailing Address:
G. Scott Dinkel
Advertising Director
634 77th Street
Brooklyn, NY 11209
718-715-1361 Office
718-238-8901 Fax
s.dinkel@mca-marines.org
Richard Guillopo
Advertising Rep
Brooklyn, NY 11209
718-576-1286 Office
718-238-8901 Fax
r.guillopo@mca-marines.org
Overnight and Express Delivery:
Kerry A. Knowles
Senior Editor
Marine Corps Gazette
715 Broadway
Quantico, VA 22134
800-336-0291
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