[Advertising Overview][Leatherneck Print Ad Rates]
Profile:
www.mca-marines.org/leatherneck by Leatherneck, Magazine of the Marines, is designed to inform and entertain all Marines—active-duty, Reserve, retired and Marine veterans of all ranks, as well as their families. There is no cost or registration to access this site.
It presents: Front page Headlines with the Corps Daily News, Marine Corps news from all over the world; Current Issue highlights and free stories from the magazine; Multimedia features with video and audio; Noteworthy Marine Corps News; Marine Corps Events, a Site Map and Links with official USMC sites and Marine-related organizations.
News is updated daily and Special pod-casts are updated regularly.
Traffic/Usage:
The Leatherneck Online site has doubled in unique visits in 2009 averaging over 20,000 unique visitors, and an increase in page views to an average of over 55,000 per month.
Ad Placement:
Online ads may be fixed on the Home page or rotated through the site. Fixed ad placement opportunities are:
- Front Page
- Sound Off
- Photo of the Month
- Current Leatherneck Issue
- Current Issue Cover
- Frequently Asked Questions
- Leatherneck Laffs
- Links (USMC & Related Organizations)
Discounts:
10% discount to 6X or greater print advertisers in Leatherneck magazine. All other rates are net.
Leatherneck online advertising materials should be sent to: s.dinkel@mca-marines.org.
2010 Online Advertising Rates
(Rates effective January 1, 2010)
| Units | Maximum Initial Download File |
Recommended Animation Length |
One Month |
Six Months |
Twelve Months |
| 728 X 90 (Leaderboard) Top |
40K | :15 | $ 1,000 | $ 900 | $ 800 |
| 468 X 60 (Full Banner) Middle |
40K | :15 | $ 850 | $ 775 | $ 700 |
| 300 X 250 (Medium Rectangle) |
40K | :15 | $ 450 | $ 400 | $ 375 |
| RIGHT HAND SIDE NAVIGATION |
|||||
| 250 X 250 (Square Rectangle) |
40K | :15 | $ 400 | $ 350 | $ 300 |
BOTTOM |
|||||
| Poll Sponsor | $ 850 | $ 775 | $ 700 | ||
| Any exclusive home page is 3 X the monthly rate |
All dimensions are in pixels and :15 animation includes multiple loops
Weekend Extra Sponsorship:
On Saturdays and Sundays, Leatherneck has special editorial offerings. You can choose to sponsor the Leatherneck Weekend Extra with a leaderboard and an expandable box. This is available only on a monthly basis for $400.
Electronic Magazine Edition:
Great opportunities abound with the new online edition of Leatherneck, Magazine of the Marines each month. Please see the Leatherneck, online edition media planner for special advertising options and rates.
Announcement E-mail
Each month an e-mail is sent to our opt-in subscribers who wish to be notified when the issue becomes available. This e-mail sponsorship is available for $1,100. This also includes one “blow-in card” inside the issue which will be viewed when the magazine is opened by the readers. Approximately 40,000 are emailed each month.
The Marine Corps Association is the publisher of Leatherneck and the Marine Corps Gazette. Acceptance of advertising is subject to publisher’s approval. Responsibility is borne by the advertiser and agency.
Sales Office:
Scott Dinkel
634 77th Street
Brooklyn, NY 11209
Telephone: (718) 715-1361
Fax: (718) 238-8901
s.dinkel@mca-marines.org
Richard Guillopo
634 77th Street
Brooklyn, NY 11209
(718) 576-1286
FAX: (718) 238-8901
r.guillopo@mca-marines.org
Production & Editorial Offices:
Mailing Address:
Leatherneck
Margot Cornelius
P. O. Box 1775
Quantico, VA 22134
800-336-0291
Overnight Mail Address:
Leatherneck
Margot Cornelius
715 Broadway Street
Quantico, VA 22134
1918 - WWI Marines landed at Scapa Flow, Great Britain.
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